MRKT 3311 – Coca-Cola’s 2014 Super Bowl Commercial

What seemingly a inspiring and patriotic commercial, turned controversial by the people on twitter.

The tradition of organization spending tone of resource in developing an epic commercial for the Super Bowl was once again present during the first weekend of February. Super Bowl has always been a big televised event ever since its creation; it was no exception in 2014 the Super Bowl scored a 111.5 million viewers.

Out of all the creative commercials, Coca-Cola stirred up unintended reaction from the viewers when their commercial was aired during the Super Bowl.

The message of Coca-Cola’s commercial was suppose to celebrate the diversity within the United State, by singing the song “America Is Beautiful” in multiple different languages.

Watch the commercial here: https://www.youtube.com/watch?v=443Vy3I0gJs

Unfortunately, there are group of individuals that took offense to the commercial because they believe an “American song” should only be sang in English and no other language. These people took their anger online; leaving hateful comment on Coca-Cola’s commercial video on YouTube and voting down the video. Another platform that was invaded by the hate was Twitter, these people started the hashtage #boycottcoke in order to share their thoughts and some even direct the comment directly towards Coca-Cola’s official Twitter account.

However, in spite of all of the negative attention there are still people that defend the message that Coco-Cola was trying bring across in their commercial. These people believe in the diversity is a good thing and it should not be look down upon. Many even pointed out the song was written by Kathairne Lee Bates; a lesbian who spoke out for peace and social justice in United State.

Does it really a big deal to have a country’s song sang in a different language? Or rather the message of the action stand for something more than just a song.

If you are interested in the original story click here: Coca-Cola

Advertisements

4 responses to “MRKT 3311 – Coca-Cola’s 2014 Super Bowl Commercial”

  1. Mel says :

    I don’t think it’s a big deal that the song was sung in multiple languages. I feel like this just shows the ignorance of a lot of people. The hashtag #SpeakAmerican made it worse. Unless these people speak a Native American language, they really need to stop talking.

  2. digicrusader says :

    This is interesting… Conversation can spread so quickly over Twitter. But before reading this blog post I’d never considered hashtags a form of bullying. They seem as though they can create an online gang mentality. People can get riled up and feel more powerful when they’re connected to others speaking about the same topic.

    I would say this is a negative effect of hashtags. They can help to spread hate and controversy more easily. In a case like this that’s quite evident. I know these people “took offence” to this but it’s quite a prejudiced view. We translate many foreign language songs and films into English and no one ever complains…

    In this case I would say prejudice is being confused for patriotism!

  3. sgillkwantlen says :

    I do not think this was a big deal at all. Coca Cola tired to show how we are all multicultural and tried to bring it all together in the advertisement. But even after all the negative comments on YouTube and people starting negative hashtags on Twitter Coca Cola did a good job of responding to it in a proper manner. Coca Cola’s North American representative released a statement saying, “With ‘Its Beautiful’, we are simply showing that America is beautiful, and Coke is for everyone” (The Wall Street Journal). They couldn’t have responded better than that. People are still talking about the advertisement today but not in a negative way.

Trackbacks / Pingbacks

  1. Coca Cola and the American Ideal | Koinonia - February 4, 2014

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: