MRKT 3311 – Twitter Testing Layout Design
Back in February 2014, Mashable featured a blog post on Twitter’s design test. Twitter was considering changing their standard layout to something complete different than their traditional style. Many people commented on the new layout being too similar to Faceboook, Google+, Pinterest, and Instagram. The new design moved away from the typical vertical layout that showed tweets by how recent it was, and only focused on text messages; now the design has profile pictures on the top left of the profile, while focusing on showing more pictures. As you can see below the new twitter profile has completely changed.
It would come to a surprised many people in the industry wasn’t shocked up by this news, Twitter was known to test their ideas in a small group of randomly chosen people similar to the split A/B testing. Also, these are just tests that Twitter were trying; until it becomes solidified by Twitter actually launching the new design most industry exporters brush it off like its nothing special.
As a consumer, I personal don’t use any of the popular social medias. I’ve never found an interest in Twitter, I’ve only used Twitter for school and work; even with limited experience with Twitter I believe the text based vertical stream is what gives Twitter its charm and how it separated itself from the other competition. With that being said, it is hard to see Twitter making any major changes because normally people are not prompt about changes especially when it involves relearning how to use something that was already intimidating for non tech savvy individuals. This design test will remain as it is “a test”; until any solid evidence that Twitter is rolling with it, the new design will remain locked away from the masses.